Visual Identity + Sportswear

GravadLax is a sports team based in London they participate in mixed lacrosse games and tag rugby (GravadTag). GravadLax is a play on the Nordic dish Gravadlax which is cured salmon and LAX being a abbreviated term for Lacrosse. The team needed an mascot style logo to be applied to uniforms, headbands and shorts to brand the themselves and make them distinguishable during both away and home games.